At Séntire Travel (“Séntire”, “we”, “our”, “us”), we are committed to protecting your privacy and handling your personal data with care, discretion, and transparency.

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This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, contact us, book or enquire about our services, attend consultations, interact with our communications, or submit your details through platforms such as LinkedIn.

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By using our website or engaging with our services, you acknowledge that your personal data will be handled in accordance with this Privacy Policy and applicable data protection laws.

1. Who We Are

Séntire Travel is a bespoke travel consultancy offering tailored, global travel experiences.Séntire Travel is a bespoke travel consultancy providing tailored travel planning, consultation, and booking services for clients across the UK, Europe, and internationally.

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If you have any questions about this Privacy Policy or how we process your personal data, please contact:
Email: info@sentire.travel

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Where required by law, Séntire Travel acts as the controller of your personal data for the purposes described in this policy.

2. What Data We Collect

We may collect and process the following categories of personal data, depending on how you interact with us.

Information you provide directly

• Name
• Email address
• Phone number
• Mailing address (if required)
• Company or organisation (if relevant)

Consultation & experience data

• Travel preferences
• Destinations of interest
• Trip goals and requirements.
• Notes shared during consultations, calls, or enquiries
• Lifestyle or experiential preferences used to curate journeys

Booking & service data

If you proceed with a booking, we may collect:

• Passenger details
• Itinerary details
• Travel dates
• Travel details
• Passport or identity information where required for booking or travel arrangements
• Billing and payment-related information
• Passenger or itinerary-related data required to fulfil services
• Special requests and service preferences

Communication history

• Emails
• messages
• Enquiries submitted through our website, social media, or other channels
• follow-up correspondence
• Feedback, testimonials, or reviews you provide

LinkedIn Lead Generation Forms

If you submit your information through a LinkedIn Lead Generation Form, we may collect:

• Name
• Email address
• Job title
• Company name
• Professional details
• Any additional information included in the form or associated fields

Technical & usage data

• IP address
• Browser type and version
• Device type and operating system
• Approximate location or region
• Pages visited
• Time spent on pages
• Referring website or campaign source.
• General website interaction data

Engagement & analytics data

• Website traffic and usage patterns (via tools like Google Analytics)
• Engagement with our content or communications
• Search performance data (via Google Search Console)
• Anonymised interaction with tools such as the Séntire Selector
• Behavioural insights, aggregated or anonymised usage insights used to improve our services

Children’s data

We do not knowingly collect personal data from children under the age of 16 without appropriate consent where required by law. If we learn that we have collected such data in error, we will take reasonable steps to delete it.

3. How We Use Your Data

We use your personal data for the following purposes:

• Curate personalised travel experiences
• Respond to enquiries and consultation requests
• Deliver tailored recommendations and services
• Facilitate bookings and travel arrangements
• Maintain and manage our relationship with you
• Improve our website, services, and communications
• Provide relevant updates or marketing (only where consent is given)
• To protect our business, systems, and users from fraud, misuse, or security issues
• To comply with legal, tax, accounting, regulatory, and contractual obligations

4. LinkedIn Lead Generation Forms

If you submit your details through a LinkedIn Lead Gen Form, your information is collected via LinkedIn and shared with us when you choose to submit the form.

We may use LinkedIn lead data to:

• Respond to your enquiry.
• Contact you about our services.
• Provide relevant information about our consultations or travel offerings.
• Follow up on your request.
• Improve the relevance and performance of our campaigns and services.

We do not sell your personal data.

Where we use LinkedIn lead data for marketing communications, we will do so only where permitted by law and, where required, with your consent or other valid legal basis.

5. Legal Basis for Processing (UK & EU GDPR)

Where UK GDPR, EU GDPR, or similar data protection laws apply, we process personal data only where we have a lawful basis to do so.
Depending on the context, we may rely on one or more of the following lawful bases:

• Consent – We may rely on consent where you have clearly opted in to receive marketing communications, receive certain communications, or agree to specific processing activities. You may withdraw consent at any time.‍
• Contract – We may process your personal data where it is necessary to enter into or perform a contract with you, including travel consultation, itinerary planning, and booking-related services.
• ‍Legitimate interest – We may process your personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. This may include:
  
  • Responding to enquiries.
  • Improving our services.
  • Maintaining business records.
  • Understanding how users interact with our website.
  • Managing and securing our systems.
  • Following up on enquiries or relationship-based communications where appropriate.‍
• Legal obligation – We may process your personal data where necessary to comply with legal obligations, including tax, accounting, regulatory, fraud prevention, or record-keeping requirements.

6. How We Share Your Data

We may share your personal data with trusted third parties where necessary for the purposes described in this Privacy Policy.

These may include:

• Travel partners and service providers (e.g. Fora Travel) to facilitate bookings and deliver experiences including:
  
  • Airlines, hotels, ground transport providers, DMCs, concierge services, and similar travel-related partners.
• Email marketing platforms (e.g. Mailchimp), where you have opted in
• Analytics providers (e.g. Google Analytics, Google Search Console)
• CRM and internal systems used to manage client relationships
• Professional or legal advisors, where required

We only share the minimum data necessary for the relevant purpose and take reasonable steps to require third parties to protect your personal data.

We do not sell your personal data.

7. International Data Transfers

Because Séntire provides global travel services, your personal data may be transferred to and processed in countries outside the UK, the European Economic Area, or your country of residence.

Where this happens, we take steps to ensure your data is adequately protected. These steps may include:

• Standard Contractual Clauses (SCCs)
• Data protection agreements with partners and providers
• UK or EU-approved Standard Contractual Clauses.
• Appropriate data processing agreements
• Additional safeguards where required by law
• Assessments of the transfer destination and vendor security measures

8. Data Retention

We retain your personal data only for as long as necessary to:We keep personal data only for as long as necessary for the purposes for which it was collected, including to:

• Provide services and manage bookings
• Maintain our professional relationship
• Resolve disputes or service issues
• Comply with legal, accounting, or regulatory obligations

Retention periods vary depending on the nature of the data, the service provided, and our legal obligations. When personal data is no longer needed, we will delete it, anonymise it, or securely archive it where appropriate.

9. How We Protect Your Data

We keep personal data only for as long as necessary for the purposes for which it was collected, including to:

• Access control
• Secure digital infrastructure
• Password protection and authentication tools
• Trusted third-party platforms
• Access controls and data minimisation
• Encryption where appropriate
• Internal procedures designed to reduce privacy and security risks

No system is completely secure, but we take reasonable steps to protect your information and to work with providers who take security seriously.

10. Your Rights

Depending on where you live, you may have the right to:

• Access your personal data
• Correct inaccurate or incomplete personal data
• Request deletion of your personal data
• Object to certain processing
• Restrict certain processing
• Request portability of your data
• Withdraw consent where processing is based on consent
• Lodge a complaint with your local data protection authority

To exercise your rights, contact:
info@sentire.travel

11. Cookies and Tracking

We may use cookies and similar technologies on our website to:

• Improve website functionality
• Analyse traffic and performance
• Understand how visitors use our site.
• Improve content, features, and user experience.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage cookies through your browser settings and, where available, through our cookie preferences tools.

12. Marketing Communications

We may send you marketing or promotional communications only where permitted by law.

Where consent is required, you can opt in or opt out at any time. You can also unsubscribe from marketing emails using the link in the message or by contacting us directly.

We will not use your personal data for marketing in ways that conflict with applicable law or your stated preferences.

13. Third-Party Links

Our website or communications may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of third-party sites, and we encourage you to review their privacy policies before providing any personal data.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal obligations, or operational practices.
The updated version will always be posted on this page with a revised effective date.

15. Contact

For any questions or concerns regarding this Privacy Policy or your data:

Email: info@sentire.travel