Undoubtedly, the most serene and well-serviced beach club on Plage de Pampelonne – La Réserve à la Plage. As if the venue didn’t have enough perks, this year they joined forces with Loro Piana, elevating the experience even further. Arrive at the beach in a relaxed manner before 12pm and enjoy the first hours of the day with relaxing lounge music and exquisite service. Then, opt-in for lunch directly served to your sunbeds or a table at the restaurant – both offering an equally mouthwatering menu. From 4pm onwards, the tunes get louder and the crowds get chattier – which is when the serene oasis turns into a vibrant meeting spot. Between dips in the ocean, spoil yourself with a sunbed massage. With the beach club’s earth-toned design and soft touches, its not a stretch to say that there’s nowhere chicer than La Réserve.